Premium Label & Packaging Solutions (PLPS) has announced that it has won Silver at the 44th Annual Package of the Year Awards, presented by the New Jersey Packaging Executives Club (NJPEC). The winning package – in the Health & Beauty / Personal Care category – was produced with longtime client Devoted Creations for its Vault Tanning Bronzer.

The packaging design was a true partnership between Devoted Creations and PLPS. The design team at Devoted Creations drew inspiration from the product’s name and its benefits, aiming “to unlock the darkest color possible.” This concept was brought to life by mimicking an actual bank vault, featuring silver tones and 3-D embellishments replicating a door and lock.

PLPS produced a multi-dimensional silver shrink sleeve that complemented the uniquely shaped container and closure. The sleeve exemplifies 2024’s “pattern” packaging trend by showcasing a herringbone and repeat pyramid pattern that tricks the eye into perceiving texture where none exists. This effect was achieved by strategically applying silver cold foil alongside black, white, and silver inks.

Renowned for its expertise in specialty finishes and shrink sleeves, PLPS has received numerous industry awards. This latest accolade further solidifies its status as an industry leader, according to Leslie Gurland, VP of sales and marketing at PLPS. She says, “The designers at Devoted Creations are some of the best we’ve had the pleasure of working with. We love being challenged by their out-of-the-box, intricate label and shrink sleeve designs, and we have won numerous industry awards for our work with them.”

Premium Label & Packaging Solutions was formed in 2021 to bring together a group of award-winning converters with decades of experience in the Pharmaceutical, Nutraceutical, Beauty, Food & Beverage, and Household Product industries. Forming one company with redundant capabilities, a large fleet of state-of-the-art equipment, and market proficiency offers the personal touch of a small business with the infrastructure of a large organization and a unique quick-turn model that puts exceptional quality, speed, and customer service first. They supply pressure sensitive labels, shrink sleeves, extended content labels, and flexible packaging to companies nationwide.